B2B Marketing Trainer and Consultant
It doesn’t matter how beautiful your website is, how cool the images you display, or how modern the layout is.
If your website doesn’t include an explicit CTA on the front page, well placed above the fold, you are missing out on conversion opportunities.
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Franco Folini is a marketing trainer and consultant with a background as an e-commerce entrepreneur in Silicon Valley. He taught at UC Berkeley Extension and currently teaches at the University of Strasbourg and Università della Montagna in Edolo, Italy. Recently, he moved back to his native Valtellina in the Italian Alps. Franco frequently speaks about the impact of AI and other technologies on marketing. For more details, visit his LinkedIn profile or email him at folini@gmail.com.