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Franco Folini

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Tag: Google Ads

Google Analytics Custom Events: from clicks to reports

14 July 2021 Franco Folini

Google Analytics can track almost any event happening on your website. If you don’t know how to configure your tracking system to capture all sorts of

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Why the Google Ads Search Certification is Important

29 June 2021 Franco Folini

After recommending my Digital Marketing students multiple times to take the Google Ads Search Certification test, it was my turn to take it. I wanted

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Tracking & Privacy: From Browser Cookies to Google FLoC

19 June 2021 Franco Folini

A detailed article to explain some of the main features of the new FLoC technology proposed by Google as a tracking substitute for 3rd party cookies.

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eCommerce Tip #143: Align keywords, ad copy, and landing page to maximize CTR and lower your costs

7 January 2020 Franco Folini

For your Google Ads to be effective, those 3 things must be 100% aligned & consistent: Triggering keywords Ads title and copy Landing page A

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Spring in the Berkeley hills
Another great @junk_parlor concert at the Pagemill Creek Saloon.
Old #SanFrancisco
Hiking the Secret Valley (mt Diablo) after the rain
EN: It's already spring time in California!
After so much rain, California is finally showing us in its best green dress.
Xmas miracle in Berkeley!
Vigoleno, colli piacentini, Italy
Vigoleno, colli piacentini, Italy
Oltrepo pavese
Oltrepo pavese
Kaiser Permanente, Oakland,CA

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