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Franco Folini

A collection of notes, ideas, and pictures

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Tag: Google Ads

Google Analytics Custom Events: from clicks to reports

14 July 2021 Franco Folini

Google Analytics can track almost any event happening on your website. If you don’t know how to configure your tracking system to capture all sorts of

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Why the Google Ads Search Certification is Important

29 June 2021 Franco Folini

After recommending my Digital Marketing students multiple times to take the Google Ads Search Certification test, it was my turn to take it. I wanted

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Tracking & Privacy: From Browser Cookies to Google FLoC

19 June 2021 Franco Folini

A detailed article to explain some of the main features of the new FLoC technology proposed by Google as a tracking substitute for 3rd party cookies.

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eCommerce Tip #143: Align keywords, ad copy, and landing page to maximize CTR and lower your costs

7 January 2020 Franco Folini

For your Google Ads to be effective, those 3 things must be 100% aligned & consistent: Triggering keywords Ads title and copy Landing page A

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Join me Thursday January 26 at 6:00PM for a free webinar about "Mastodon and Mastodon marketing". This online event is organized by the University of Strasbourg, France and is free.
Valtellina invernale
My neighbour (Turdus merula)
Friendly curious squirrel 🐿️
One of the few pleasures of passing through the Frankfurt airport. The other one are the pretzels.
EN: On January 23 at 7:00 PM, I will be presenting about "#ChatGPT vs #Google and the Future of #SEO". The event is free, and will take place in person in Sondrio (sorry, no broadcasting or Zoom). The presentation and discussion are organized by #SondrioDomani and will be (mostly) in English.
Mural in Berkeley with the beautiful California poppies (Eschscholzia californica).
Rainy day in Berkeley
Flowering teddy bear cholla (Cylindropuntia bigelovii) at the Joshua Tree National Park, California
The smallest and most remote Tesla's charging station is at Bombay Beach, California (art installation)
Joshua Tree at the Joshua Tree National Park, California
Danish warrior at Solvang, California

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