Google Analytics can track almost any event happening on your website. If you don’t know how to configure your tracking system to capture all sorts of
Tag: Google Ads
Why the Google Ads Search Certification is Important
After recommending my Digital Marketing students multiple times to take the Google Ads Search Certification test, it was my turn to take it. I wanted
Tracking & Privacy: From Browser Cookies to Google FLoC
A detailed article to explain some of the main features of the new FLoC technology proposed by Google as a tracking substitute for 3rd party cookies.
eCommerce Tip #143: Align keywords, ad copy, and landing page to maximize CTR and lower your costs
For your Google Ads to be effective, those 3 things must be 100% aligned & consistent: Triggering keywords Ads title and copy Landing page A
Franco Folini 