Fine-tune your product’s pages <title> and <meta name=’description’> tags. It’s important!
Google will uses them to display your products on SERP (Search Engine Result Pages).
Great page title and description are the main factors to improve your organic CTR (click-through rate) also called SERP CTR.
Many modern CMS will give you access to the values for title and meta description tags. The value of the Title tag will be used by Google (not all the time, but most of the time) when returning your website in a SERP. Similarly the description will be used to populate the few lines below the name of the website in the SERPs.
To learn about another very crucial tag, the Canonical Url meta tag, read my eCommerce Tip #131: Help Google crawler by adding a Canonical Url tag to your pages!
Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.
If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com