A collection of notes, ideas, and pictures
Join the pain, split the gain. People are more sensitive to pain (losses) than to gain. On your pages, group pain points (e.g., price and shipping) in one item and split gain points (discount and free shipping) into multiple items. Tip #113 – © Franco Folini This techniques leverage the results of several psychological studies.... Continue Reading →
The first easy steps to improve your Conversion Rate? Simplify and streamline the checkout processEliminate all distractions from the cartReduce the number of click to complete the transactionClean, minimalist page design Reduce friction. Simplify, simplify, simplify! Tip #112 — © Franco Folini You and your marketing team manage to get this visitor on the product... Continue Reading →
Product descriptions should be information-rich, updated, and only about the products. Customers who are taking the time to read your product descriptions are looking for information, not for generic marketing statements and buzzwords. Tip #109 – © Franco Folini There was a time when everybody believed that buzzwords were the most effective way to positively... Continue Reading →
Replace the button “Add to Cart” for products already in the cart with a label “Already in the Cart.” It will increase your customers’ confidence and eventually will also increase your AOV (Average Order Value). Tip #108 – © Franco Folini This is a simple trick that makes the customer life easier by providing a... Continue Reading →
Checking out a cart as a guest, without having to create an account, should be the default option.Offer your customers the opportunity to create an account after the purchase, when you already have the customer's contact info. Tip #104 – © Franco Folini Customers love forms, while merchants love all the data they can... Continue Reading →
Franco Folini Blog 