A collection of notes, ideas, and pictures
Don’t compete on price! Eventually, your competitors will match your lowest price. It’s a lose-lose battle. Compete on quality of service, brand image, visibility, and user experience. Tip #123 – © Franco Folini Nobody likes price wars, don't start one! Unless you are moving huge volumes and have access a exceptional prices on a consistent... Continue Reading →
Be careful about the font-size you select to display the product's price. Make it small, and the price will disappear, make it big, and it will be perceived as too high. Run A/B tests to find the optimal size. If you can't, use the same values used by big eCommerce players as a reference. Tip... Continue Reading →
Group the main products with their most popular options or complements to form bundles. Always offer a discount on the bundles! Help your visitors stay focused on the product, don't distract them with too many options. The easiest way is to create bundles corresponding to the most popular combinations and and have the few customers... Continue Reading →
This article was first posted on LinkedIn on October 29, 2018. Finding the best way to display the price of a product in a price tag on an eCommerce product page can be challenging. A/B testing can certainly help you in finding the best solution for price display design, but it is essential to understand why specific... Continue Reading →
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