Don’t compete on price!
Eventually, your competitors will match your lowest price. It’s a lose-lose battle. Compete on quality of service, brand image, visibility, and user experience.
Nobody likes price wars, don’t start one!
Unless you are moving huge volumes and have access a exceptional prices on a consistent base, stay away from price competition. If you really need to test a lower price without starting a price war, create a promo for only a few days for the discounted product, and what how the market react.
Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.
If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com