A collection of notes, ideas, and pictures
AI tools struggle to draw analog clocks accurately, consistently displaying the time as 10:10. This issue arises because AI models are trained on images predominantly showing this aesthetically pleasing time, commonly used in advertisements. Users are encouraged to share their similar experiences with AI image generators.
Not all KPIs carry the same weight.Focus on KPIs that really impact your business goals! The high number of popups and floating ads on many websites results from a flawed understanding of online advertising. Some marketing agencies emphasize and sell “impressions” as the most relevant KPIs. Learn why this is not the best approach. Frustrating... Continue Reading →
Geeks can be invaluable resources for any team and company, bringing unique skills and knowledge. However, some geeks take an ideological approach, prioritizing ideology over business goals and UX. Working with geeks I have worked with geeks most of my life and consider myself a geek. Because of that, I learned that geeks sometimes prioritize... Continue Reading →
Marketers often overuse notification channels, causing users to lose trust and ignore important messages. The relationship between users and brands can suffer as a result. An example from a bank website shows how marketing messages can infiltrate notification systems, leading to user frustration and disregard for important alerts.
Learn how to use ChatGPT to generate FAQ pages and LD-JSON structured data for SEO optimization in marketing activities. Key Highlights and Insights Effortless FAQ creation: ChatGPT generates relevant questions and answers about the topic you selected, saving time and effort. SEO benefits: Google favors FAQ pages over regular web page, enhancing website visibility and... Continue Reading →
Il corso "Usare l’Intelligenza Artificiale per un marketing più efficace" si svolge in due mattinate per un totale di 8 ore ed è organizzato da INFORPC di Piacenza per la Compagnia delle Opere di Milano. Il tema dell'utilizzo dell'IA nel marketing è uno dei temi che più mi appassionano e mi stanno a cuore per... Continue Reading →
I recently traveled to Strasbourg (France) for the first classes of my Social Media Marketing course at the University of Strasbourg. On that occasion, my students at the CAWEB and TCloc Masters interviewed me to create a post for the Master Classes social media pages. In the short video, I talk about the importance of social media marketing and my... Continue Reading →
I've been studying HubSpot and I found this class on LinkedIn Learning that is an excellent introduction to the features of HubSpot, a complex and huge marketing platform.
Per tre mercoledì di giugno 2023 ho insegnato una corso completo sul tema LinkedIn for Business. Il corso era organizzato da Assoindustria Servizi di Cremona.
On June 7th, I was invited to teach a class about AI and Marketing for startups accelerated by the Motor Valley Accelerator in Modena. It was a great class with great feedback and a lot of questions.
Sulla base della mia esperienza pluriennale nel mondo dell'eCommerce ho preparato una lista di 10 semplici consigli per chi sta considerando di vendere i sui prodotti online o vuole migliorare le vendite di un sito di eCommerce che fatica a decollare. Se ancora non lo avete fatto, il momento in cui andare online con i... Continue Reading →
On March 18, 2023, I completed a Udemy course about Salesforce Commerce Cloud Hed Start, aka Demandware.
ML (Machine Learning) and AI (Artificial Intelligence) tools are becoming more and more affordable and approachable. The complexity and cost thresholds a problem has to touch to qualify for an ML treatment quickly go down. Many small tasks, such as providing product recommendations to eCommerce website visitors, can now be approached with ML solutions. The... Continue Reading →
Google Analytics Individual Qualification, or GAIQ, is a certification released by Google when passing the certification exam.It’s a popular certificate that summarizes the questions from the Google Analytics for Beginners certificate and the Advanced Google Analytics Certificate. If you passed the tests of these two Google Analytics certifications from Google Skillshop, it should be easy to pass the GAIQ test.... Continue Reading →
Google Analytics can track almost any event happening on your website. If you don’t know how to configure your tracking system to capture all sorts of events, don’t worry, I’m here to help! The fact that we can track everything doesn’t mean that we should. Event tracking uses some bandwidth and, if abused, it can slow... Continue Reading →
I wanted to encourage my Digital Marketing Bootcamp students and everybody that for any reason has or plan to use Google Analytics to get the Google Analytics Certificates. I had never done it, so I decided to take the Beginner and Advanced certificates to experience it myself. Google Analytics for Beginners Certificate I started with... Continue Reading →
After recommending my Digital Marketing students multiple times to take the Google Ads Search Certification test, it was my turn to take it. I wanted to show them I know what I'm talking about and that it's doable. Luckily, I was able to pass it and get my Certificate! WIs Google Ads Search Certification worth getting?... Continue Reading →
A detailed article to explain some of the main features of the new FLoC technology proposed by Google as a tracking substitute for 3rd party cookies.
Intuition is a powerful tool to push us to explore new ideas, new ways to approach old problems. But intuition should only be the starting point, and never used as a way to justify our choices. eCommerce is based on technologies that provides us with incredible amount of data. We really should leverage the data to test our ideas and intuitions.
Tip #147 – © Franco Folini When promoting a product or a service, always consider leveraging one of the oldest marketing tricks: Scarcity: there are only few products left. You better buy now! Urgency: this fantastic promotion is going to end very soon, don't wait any longer! Scarcity refers to any limitation placed on a... Continue Reading →
Franco Folini Blog 