A collection of notes, ideas, and pictures
How to create a Chrome Extension to Audit the SEO performance of any HTML page. I used TypeScript and CSS to write a Chrome Extension to explore tracking code, meta tags, structured data and more.
ML (Machine Learning) and AI (Artificial Intelligence) tools are becoming more and more affordable and approachable. The complexity and cost thresholds a problem has to touch to qualify for an ML treatment quickly go down. Many small tasks, such as providing product recommendations to eCommerce website visitors, can now be approached with ML solutions. The... Continue Reading →
Google Analytics Individual Qualification, or GAIQ, is a certification released by Google when passing the certification exam.It’s a popular certificate that summarizes the questions from the Google Analytics for Beginners certificate and the Advanced Google Analytics Certificate. If you passed the tests of these two Google Analytics certifications from Google Skillshop, it should be easy to pass the GAIQ test.... Continue Reading →
On July 19th, 2021, I got the Google Tag Manager Fundamentals Certification
On July 19, 2022, I successfully completed the GAIQ (Google Analytics Individual Qualification) certification from Google.
Google Analytics can track almost any event happening on your website. If you don’t know how to configure your tracking system to capture all sorts of events, don’t worry, I’m here to help! The fact that we can track everything doesn’t mean that we should. Event tracking uses some bandwidth and, if abused, it can slow... Continue Reading →
On July 13th, 2021, I got the Advanced Google Analytics certification./
I wanted to encourage my Digital Marketing Bootcamp students and everybody that for any reason has or plan to use Google Analytics to get the Google Analytics Certificates. I had never done it, so I decided to take the Beginner and Advanced certificates to experience it myself. Google Analytics for Beginners Certificate I started with... Continue Reading →
On July 8th, 2021, I got the Google Analytics for Beginners certification
After recommending my Digital Marketing students multiple times to take the Google Ads Search Certification test, it was my turn to take it. I wanted to show them I know what I'm talking about and that it's doable. Luckily, I was able to pass it and get my Certificate! WIs Google Ads Search Certification worth getting?... Continue Reading →
A detailed article to explain some of the main features of the new FLoC technology proposed by Google as a tracking substitute for 3rd party cookies.
The worst enemies of high-quality UX are not bad designers or insensitive companies. The worst enemies of UX are the monetization experts, the people who are trying to squeeze every penny out of apps and services.
Use simple javascript code to create a snippet that will explore the Structured data (LD+JSON) of any web page. Installation instructions and code provided.
On April 30, 2021 I organized and moderated an online event for the students of the UC Berkeley Extension Digital Marketing Bootcamp where I teach. It was a pleasure to moderate a panel of three exceptional women and marketing experts: Tamara Osheroff, Osheroff Marketing and co-owner of The Magic Flute in San Rafael, CALyn Rundell, HERO Marketing... Continue Reading →
Intuition is a powerful tool to push us to explore new ideas, new ways to approach old problems. But intuition should only be the starting point, and never used as a way to justify our choices. eCommerce is based on technologies that provides us with incredible amount of data. We really should leverage the data to test our ideas and intuitions.
I've been invited to present, on Zoom, a webinar for the IULM University in Milan talking about "Silicon Valley, Marketing & Entrepreneurship". The webinar focus was on the Silicon Valley business culture and I provide a few simple guidelines on how to separate the Silicon Valley's mythology generated by the media buzz from solid business... Continue Reading →
Tip #147 – © Franco Folini When promoting a product or a service, always consider leveraging one of the oldest marketing tricks: Scarcity: there are only few products left. You better buy now! Urgency: this fantastic promotion is going to end very soon, don't wait any longer! Scarcity refers to any limitation placed on a... Continue Reading →
Last week I taught my last class (on Zoom) of "Digital Marketing Bootcamp" for the UC Berkeley Extension. I'm so proud of all my students! I wish the best to all of them! Together with my students we went through 250+ hours on Zoom over 18 weeks. A long list of topics and activities. Together... Continue Reading →
You can listen to the podcast and watch the video recording of our conversation. I recently had the pleasure and the honor to be featured by my friend Kenneth Kinney in Episode 263 of his popular marketing podcast "A Shark's Perspective". It was a great conversation with Kenneth about the subscription-model for the foodbiz and... Continue Reading →
Facebook is the world’s largest social media giant. Over 2.85 billion users in the world use Facebook to connect with family and friends and interact with the brands they love. This is a simple step-by-step guide for the basic features of Facebook Ads Manager. The sequence of steps will guide you through the creation of a retargeting... Continue Reading →
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