B2B Marketing Trainer and Consultant
In October, I conducted a custom training session for the Crowe Bompani team in Milan, focusing on artificial intelligence in office work. The presentation, titled “Intelligenza Artificiale: Le Opportunità di Oggi e i Rischi di Domani,” emphasized skill development for innovation and efficiency. I appreciate the team's engagement and curiosity.
Nel giugno 2023, ho avuto l'onore di insegnare un entusiasmante corso su "LinkedIn for Business" per tre mercoledì. Questo percorso formativo, promosso da Assoindustria Servizi di Cremona, ha offerto strumenti strategici per sfruttare al meglio LinkedIn nel mondo degli affari, inspirando i partecipanti a crescere e prosperare.
On June 7th, I taught a class on AI and Marketing for startups at the Motor Valley Accelerator in Modena. The session was well-received, generating positive feedback and numerous questions from the participants, indicating strong engagement and interest in the topic.
I've been invited to present online about Mastodon at the University of Strasbourg. Following Elon Musk's acquisition of Twitter, Mastodon has gained attention as a credible competitor. The presentation highlights the importance of establishing a marketing presence on the platform while respecting its unique culture and values.
I am excited to join the Master’s CAWEB program at the University of Strasbourg for the 2022-2023 academic year, teaching "Content Marketing and Community Management." My interactive teaching strategy emphasizes flexible learning, real-world case studies, and strategic vision, preparing students for success in the dynamic digital marketing landscape.
I am excited to join the Master’s CAWEB program at the University of Strasbourg for the 2022-2023 academic year, teaching "Content Marketing and Community Management." My interactive teaching strategy emphasizes flexible learning, real-world case studies, and strategic vision, preparing students for success in the dynamic digital marketing landscape.
Last week, I completed my final class of the Digital Marketing Bootcamp for UC Berkeley Extension. Over 18 weeks, we spent over 250 hours on various topics. I'm proud of my students and grateful for the teaching opportunity, which remains my favorite profession. This was my second time teaching this course.
In a recent Zoom webinar for IULM University in Milan, I discussed "Silicon Valley, Marketing & Entrepreneurship," focusing on the business culture and distinguishing mythology from solid practices. Engaging with master's students was refreshing, and I appreciate the organizers for their efforts in facilitating the event.
Last week, I completed my final class of the Digital Marketing Bootcamp for UC Berkeley Extension. Over 18 weeks, we spent over 250 hours on various topics. I'm proud of my students and grateful for the teaching opportunity, which remains my favorite profession. This was my second time teaching this course.
I will be teaching a Digital Marketing Bootcamp at UC Berkeley Extension, marking my return to teaching after over two decades. The 24-week curriculum will encompass essential digital marketing concepts, including marketing strategies, digital advertising, web analytics, content marketing, and email marketing. I'm excited for this opportunity!
Franco Folini is a marketing trainer and consultant with a background as an e-commerce entrepreneur in Silicon Valley. He taught at UC Berkeley Extension and currently teaches at the University of Strasbourg and Università della Montagna in Edolo, Italy. Recently, he moved back to his native Valtellina in the Italian Alps. Franco frequently speaks about the impact of AI and other technologies on marketing. For more details, visit his LinkedIn profile or email him at folini@gmail.com.