I’ve been invited by the Faculty of Languages at the University of Strasbourg, where I teach, to give an online presentation on Mastodon, the latest trendy social media platform. After Elon Musk’s recent acquisition of Twitter (now called X) and the ensuing turmoil, Mastodon has been featured in the news. In this presentation, I discussed Mastodon and why this is the best time to start a marketing presence. Mastodon is a growing social media platform that has become a credible and valuable competitor to Twitter. This is an excellent opportunity for marketers, but Mastodon must be approached respectfully and adequately regarding its specific culture and values.
