“Cheap”, by Ellen Ruppel Shell – Book review

https://www.amazon.com/gp/product/B002KS3AJS?ie=UTF8&tag=ffbooks-20&camp=1789&linkCode=xm2&creativeASIN=B002KS3AJS The book Cheap, The High Cost of Discount Culture by Ellen Ruppel Shells is made of two different parts. The first part analyses low prices from the psychological and cognitive point of view. Why we are attracted by low prices? how we react? and so on. The second part analyses the reason for cheap... Continue Reading →

“The Female Brain”, by Louann Brizendine – Book review

https://www.amazon.com/gp/product/B000URWYT8?ie=UTF8&tag=ffbooks-20&camp=1789&linkCode=xm2&creativeASIN=B000URWYT8 The The Female Brain by Louann Brizendine is an interesting book, but it suffers from a few, in my opinion, serious issues: It's definitively a sexist book. Some section clearly offend the male sensitivity (Yes dear Louann, males can have some sensitivity!). The author describes male sexuality as a "simple hydraulic device" (may be she... Continue Reading →

Interview with Ellen Finkelstein, AutoCAD Author

The AutoCAD users' community stands on a few pillars, one of which is the "AutoCAD Bible," published by Wiley and refreshed every year following the new version of the AutoDesk product. The author of this famous and popular book is Ellen Finkelstein, an AutoCAD and AutoCAD LT expert who also publishes a weekly viral newsletter. Ellen is a prolific... Continue Reading →

Alibre CEO Paul Grayson Discusses the New Pricing Structure

The recent decision by Alibre to drop the price of their entry-level product Alibre Design Standard (from $999 to only $99) generated a wave of reaction throughout the CAD world (see the blog posts by Deelip Menezes, Roopinder Tara, Matt Lombard, and Ralph Grabowski). The decision caught everyone by surprise. Even at a time when the recession is pushing most CAD manufacturers to substantially lower the price... Continue Reading →

“Wikinomics”, di Don Tapscott e Anthony D. Williams – La mia recensione

https://www.amazon.com/gp/product/B000QBYEH8?ie=UTF8&tag=ffbooks-20&camp=1789&linkCode=xm2&creativeASIN=B000QBYEH8 Wikinomics: how mass collaboration changes everything è un libro progettato a tavolino dagli autori che, dopo aver fatto un'attenta analisi di mercato delle pubblicazioni business, hanno deciso di soddisfare la potenziale nicchia di vendite. Gli autori, Don Tapscott e Anthony D. Williams, non sono partiti da un'idea originale per arrivare al libro, hanno invece fatto il... Continue Reading →

“How to build a dinosaur”, by Jack Horner – Book review

https://www.amazon.com/gp/product/B001TLZEDW?ie=UTF8&tag=ffbooks-20&camp=1789&linkCode=xm2&creativeASIN=B001TLZEDW There is a recurring problem with American authors: apparently writers must produce a minimum number of pages in order for a book to be to considered by a publisher, even when the core ideas can only fill half of them. In the case of How to Build a Dinosaur: Extinction Doesn't Have to Be... Continue Reading →

“Il maestro magro”, di Gian Antonio Stella – La mia recensione

https://www.amazon.it/gp/product/B0067BGPU0?ie=UTF8&tag=ffbooks01-21&camp=3414&linkCode=xm2&creativeASIN=B0067BGPU0 Gian Antonio Stella ha certamente del talento. Peccato che non lo sappia gestire e finalizzare verso la produzione di un romanzo ben scritto e pen pensato. Mi perdoni l'autore per il tono schietto con cui ho scritto questa recensione. Il maestro magro è una lunghissima e noiosa collezione di spigolature di giornali del dopoguerra tenute... Continue Reading →

Interview with Paul Bay, CEO of Punch! Software

Not all CAD companies play in the same arena. While most CAD companies stay busy talking to the press, explaining strategies to financial analysts, and placing expensive ads in magazines nobody reads anymore, some CAD companies invest their time and money in talking to customers. These companies are less likely to be on a stage... Continue Reading →

“Disputa su Dio e dintorni”, di Corrado Augias e Vito Mancuso – La mia recensione

https://www.amazon.it/gp/product/B005SZ7Q72?ie=UTF8&tag=ffbooks01-21&camp=3414&linkCode=xm2&creativeASIN=B005SZ7Q72 Ogni volta che ascolto un religioso o un teologo parlare di fede o scienza provo una forte irritazione. Ciò che mi dà fastidio è principalmente l'immancabile salto logico tra le premesse del discorso e le prevedibili conclusioni, e come questo salto viene presentato come inevitabile. In particolare i religiosi americani con cui per ragioni geografiche... Continue Reading →

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