A collection of notes, ideas, and pictures
Image slideshows on homepages can harm user experience and SEO. They increase loading times, often go unnoticed by users, confuse search engine crawlers, distract from main calls to action, create poor mobile experiences, and contribute to cognitive overload, ultimately reducing engagement and effectiveness.
The content highlights the distinctions between startups and small to medium enterprises (SMEs). Startups aim for rapid growth through disruptive technologies, whereas SMEs grow steadily, focusing on market readiness. Startups face higher investment risks and seek external funding, while SMEs are viewed as safer investments, often financing through various traditional means.
The post discusses the optimal positioning of social icons on web pages, highlighting the best placements for various page types, common mistakes in their placement, and strategies to enhance their effectiveness in the customer journey. The author invites reader opinions on the topic, acknowledging potential controversy.
AI tools struggle to draw analog clocks accurately, consistently displaying the time as 10:10. This issue arises because AI models are trained on images predominantly showing this aesthetically pleasing time, commonly used in advertisements. Users are encouraged to share their similar experiences with AI image generators.
Il 27 febbraio 2025, ho tenuto un corso al Polo Liceale di Sondrio, che comprende vari licei. L'obiettivo della classe era introdurre gli studenti ai temi sociali ed etici cruciali legati alla diffusione degli strumenti di intelligenza artificiale.
It is essential to thoughtfully determine the optimal times to show a website's "Subscribe to Our Newsletter" popup to enhance its conversion rate and decrease the website bounce rate.I recommend doing nothing until the user shows some level of engagement. On the first visit, wait 40-60 seconds or until the user reaches the end of the... Continue Reading →
Breve racconto che descrive l'avventura di due amici che scoprono l'antica storia della Val d'Ambria che risale al periodo Permiano, circa 280 milioni di anni fa. Il recente ritrovamento di tracce fossili sta suscitando un grande interessa in questo inatteso giacimento fossile.
Startup CEOs should focus on only one key objective: guiding the company to its next growth phase. This is a very challenging task that leaves little room for distractions.If a startup’s CEO spends time consulting, promoting himself on social media instead of the company, or juggling two jobs, they are very unlikely to succeed in... Continue Reading →
Alcuni giorni fa, durante un mio viaggio, Trenitalia ha installato un aggiornamento del proprio software, bloccando l'accesso all'app e al sito web. Nonostante il mio tentativo di acquistare un biglietto, sono stato multato dal controllore. La mancanza di assistenza al cliente e responsabilità è evidente nel servizio ferroviario italiano.
Using PDF documents on websites is discouraged, except for legal contexts. They are not mobile-friendly, challenging to navigate, and problematic for visually impaired users. Such documents can lead to frustrating experiences when accessing restaurant menus or company flyers.
When running a remarketing (Google favorite name) or retargeting (Meta favorite name) campaign to attract new customers (on Google Search, YouTube, or Facebook), always remember to exclude your current customers. You can select your current customers by uploading a list or defining a specific audience.Believe me, I've experienced it. Nothing frustrates users more than being... Continue Reading →
Never attempt to solve a problem your client is unaware of or doesn’t want to admit to having.
In email and SMS marketing campaigns to your customers, use a different sender than you use for technical communications, tech support, or billing. Users might unsubscribe or mark the message as spam, with disastrous implications for your future communications.
I giorni 5, 13 e 19 novembre 2024 ho tenuto il corso di formazione online “Utilizzare di strumenti di Intelligenza Artificiale nel lavoro di tutti i giorni” organizzato da Confartigianato Sondrio presso la loro sede di Tirano. Il corso si è sviluppato in tre serate in abbiamo analizzato vari scenari tipici di una azienda medio-piccola... Continue Reading →
Articolo apparso sul numero di Ottobre 2024 del Giornalino della Pro Loco di Chiuro. Sono ormai passati due anni dal mio rientro in Valtellina dalla California. Quando lavoravo negli USA, i miei clienti come consulente erano esclusivamente americani. Giunto in Italia, sono gradualmente passato alle aziende italiane. Potrebbe essere questo un buon momento per fare... Continue Reading →
The Internet can be unforgiving. Let's suppose we make a mistake or a simple misspelling in a social media post. Even if we correct it as quickly as possible, there is no guarantee that someone has already taken a screenshot of our original erroneous version. Sometimes, the original, broken version can be used against us... Continue Reading →
I giorni 2 e 9 ottobre ho tenuto il corso di formazione online "Intelligenza Artificiale per il Reparto Vendite" organizzato da Assindustria Cremona. Il corso si è sviluppato in due mattinate in cui sono stati vari scenari tipici di una azienda medio-piccola PMI italiana. Per ciascun scenario sono stati individuati dei processi o problemi ed... Continue Reading →
Not all KPIs carry the same weight.Focus on KPIs that really impact your business goals! The high number of popups and floating ads on many websites results from a flawed understanding of online advertising. Some marketing agencies emphasize and sell “impressions” as the most relevant KPIs. Learn why this is not the best approach. Frustrating... Continue Reading →
Geeks can be invaluable resources for any team and company, bringing unique skills and knowledge. However, some geeks take an ideological approach, prioritizing ideology over business goals and UX. Working with geeks I have worked with geeks most of my life and consider myself a geek. Because of that, I learned that geeks sometimes prioritize... Continue Reading →
Create better YouTube Ads!Your user is not a nail, and your YouTube Ads should not be a hammer.When running YouTube Ad campaigns, like in every other marketing campaign, measuring the correct KPI is essential! Checking at the wrong KPI can negatively affect your business. My Experience with repeated ads I experience this problem as a... Continue Reading →
Franco Folini Blog 