ML (Machine Learning) and AI (Artificial Intelligence) tools are becoming more and more affordable and approachable. The complexity and cost thresholds a problem has to
Author: Franco Folini
What Is The GAIQ Certificate, And How To Get It
Google Analytics Individual Qualification, or GAIQ, is a certification released by Google when passing the certification exam.It’s a popular certificate that summarizes the questions from
Google Analytics Custom Events: from clicks to reports
Google Analytics can track almost any event happening on your website. If you don’t know how to configure your tracking system to capture all sorts of
How Difficult Is To Get the Google Analytics Certification?
I wanted to encourage my Digital Marketing Bootcamp students and everybody that for any reason has or plan to use Google Analytics to get the
Why the Google Ads Search Certification is Important
After recommending my Digital Marketing students multiple times to take the Google Ads Search Certification test, it was my turn to take it. I wanted
Tracking & Privacy: From Browser Cookies to Google FLoC
A detailed article to explain some of the main features of the new FLoC technology proposed by Google as a tracking substitute for 3rd party cookies.