On each product page, highlight the best and most recent reviews as social proof for your visitors.
Don’t highlight negative reviews, but keep them. They are proof that your review system is fair and honest.
People love to read reviews, and they trust reviews! Make them happy by listing the best product reviews for your products.
For a recommendation about showing the right reviews at the right time check my eCommerce Tip #132: Recommend different products before and after a purchase!
Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.
If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com