Stop being afraid of structured data (JSON-LD).
Structured Data is a simple snippet of JavaScript describing the content of your page. It’s easy to write and even simpler to validate (just google it!).
Great SEO results guaranteed!
Structured Data for eCommerce not only makes Google crawler life easier (and your SEO better) by explaining in plain JavaScript (JSON-LD) the content of your page, but it also provides Google with content that can be used to create a Rich Snippet in the SERP. A Rich Snippet will give your page a preferential position and visibility, attracting additional visitors.
You can test your JSON-LD on the free JSON-LD Playground or on the Google Structured Data Testing Tool.
The formal definition of the JSON-LD Schema is available online on Schema.org. I would recommend starting by looking at the Product schema, Brand schema, and Organization schema.
To learn more about the advantages of JSON-LD and Structured Data for eCommerce, read my recent blog post.
