eCommerce Tip #125: Use Structured Data to describe your page to Google crawler

Stop being afraid of structured data (JSON-LD).

Structured Data is a simple snippet of JavaScript describing the content of your page. It’s easy to write and even simpler to validate (just google it!).

Great SEO results guaranteed!

eCommerce: Use Structured Data to describe your page to Google crawler
Tip #125 – © Franco Folini

Structured Data for eCommerce not only makes Google crawler life easier (and your SEO better), by explaining in plain Javascript (JSON-LD) the content of your page, it also provides Google with content that can be used to create a Rich Snippet in the SERP. A Rich Snippet will give your page a preferential position and visibility attracting additional visitors.

You can test your JSON-LD on the free JSON-LD Playground or on the Google Structured Data Testing Tool.

The formal definition of the JSON-LD Schema is available online on I would recommend to start by looking at the Product schema, Brand schema, and Organization schema.

To learn more about the advantages of JSON-LD and Structured Data for eCommerce, read my recent blog post.

What can JSON-LD do for your eCommerce?
What can JSON-LD do for your eCommerce?

Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.

If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]

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