Stop being afraid of structured data (JSON-LD).
Great SEO results guaranteed!
You can test your JSON-LD on the free JSON-LD Playground or on the Google Structured Data Testing Tool.
The formal definition of the JSON-LD Schema is available online on Schema.org. I would recommend to start by looking at the Product schema, Brand schema, and Organization schema.
To learn more about the advantages of JSON-LD and Structured Data for eCommerce, read my recent blog post.
Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.
If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com