Relationships outlast transactions.
Invest in building strong relationships with your customers, and transactions will follow. Don’t let shortsighted salespeople focus only on transactions. There’s life after the end of the quarter!
Marketers call it Loyalty and Advocacy. I prefer to call it simply a relationship.
Happy customers will return to your website or app and will react positively to your ads. The end of the quarter, when the pressure is mounting to meet sales targets, is the critical moment when bad ideas start to surface, leading to tricky deals that extract a few additional dollars from your customers. Don’t fall in that trap. You are going to need your customers for the next quarter; you don’t want them to feel exploited.
