Best eCommerce Tip #121

Send regular newsletters to your customers. Include useful information: new products, promotions (with expiration), product tips, and company news (when appropriate).
Always test to make sure the newsletter is rendered correctly on all email systems (including old Outlook versions).
If you have the resources and the data, you should consider segmenting your users and send multiple versions of the newsletter.

Tip #121 – © Franco Folini

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