Send your newsletter on a regular basis. Include useful information: new products, promotions (with expiration), product tips, and company news, when appropriate.
Always test the message to ensure the newsletter renders correctly on all email systems (older Outlook versions). Remember that most recipients will read your newsletter on their phones: be mobile-first!
If you have the resources and you can create the required content, consider segmenting your users (audience) and sending multiple newsletter versions.
Finding the best frequency and timing for your newsletter
Finding the right frequency and content for a newsletter can be challenging. To ensure better engagement, avoid sending the newsletter on the same day as other promotional communications. For instance, if you are in B2C marketing, sending your newsletter on Black Friday is not ideal unless it includes a specific Black Friday promotion. Even in that case, it would be better to postpone the newsletter and create a separate dedicated Black Friday email instead.
Sending your B2C newsletter on Black Friday is not ideal unless it includes a specific Black Friday promotion. Even in that case, it would be better to postpone the newsletter and create a separate dedicated Black Friday email instead.
Franco Folini
More Tips for a Successful Newsletter
Double-check your newsletter links and landing pages before hitting the send button
Before sending newsletters or promotions, ensure all links and landing pages function properly. Broken links can harm conversion rates, damage brand perception, and affect user experience. Consider automated link-checking services to avoid missed sales opportunities and ensure landing pages work correctly, especially in Google Ads campaigns.
What’s The Best Time to Display a “Subscribe” Popup?
To improve newsletter subscription rates while minimizing user annoyance, strategically time pop-ups for engagement. Trigger them after users read a blog post, spend time on-site, exhibit exit intent, or interact with key features. Personalize messages, offer value, and maintain a non-intrusive design to enhance user experience and conversion rates.
How to Write an Engaging eMail Newsletter that Will Get Read
The article discusses best practices for creating an effective company marketing email newsletter. Key suggestions include crafting engaging subject lines, maintaining consistent frequency, including visuals and CTAs, segmenting audiences, personalizing content, using fresh and relevant information, and ensuring originality. Additionally, measuring performance through KPIs is essential for improvement.
