eCommerce Tip #118: Don’t be shy, ask for product reviews!

Don’t hope or wait for a product review, ask for it!

A few days after an order has been delivered or a trial downloaded, send your customer a personalized (automated) message asking to write a review.

eCommerce: Don't be shy, ask for product reviews!
Tip #118 – © Franco Folini

People are busy, they forget to go back to your website and leave a feedback or a review, unless they are upset. If you don’t solicit a product review from your customers, by sending them a polite reminder, you will end up with a collection of mostly negative reviews. Products with a higher number of product reviews have a higher conversion rate.

Effect of Product Reviews on Conversion Rate
Effect of Product Reviews on Conversion Rate

Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.

If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]