eCommerce Tip #117: Reputation is earned, not given

Reputation is earned, not given.

Be kind to your customers, provide the best fulfillment service and an excellent customer service, listen to them, show them you know everything about your products and that you love what you do.

In eCommerce Reputation is earned, not given
Tip #117 – © Franco Folini

Building a reputation takes years and a lot of hard work. The benefits of all that work are not always evident in the short term, but it’s a capital that your brand is building that eventually will start to return a significant interest.

How do successful and unsuccessful eCommerce companies perceive their reputation
How do successful and unsuccessful eCommerce companies perceive their reputation (2014)?

Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.

If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com