The customer is always right, but…
Some customers have negative CLV (Customer Lifetime Value) because of too many returns, complaints, and support requests. Don’t be afraid to block those customers, but do it very, very smoothly.
Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.
If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com