A collection of notes, ideas, and pictures
Do you know if your eCommerce is ready for the Machine Learning era?You need to be ready to transition your eCommerce to machine Learning technologies. The big eCommerce guys, like Amazon and Walmart, are already extensively using Machine Learning (ML) to process customer data to control their marketing efforts and to personalize the interaction with... Continue Reading →
Product descriptions should be information-rich, updated, and only about the products. Customers who are taking the time to read your product descriptions are looking for information, not for generic marketing statements and buzzwords. Tip #109 – © Franco Folini There was a time when everybody believed that buzzwords were the most effective way to positively... Continue Reading →
Replace the button “Add to Cart” for products already in the cart with a label “Already in the Cart.” It will increase your customers’ confidence and eventually will also increase your AOV (Average Order Value). Tip #108 – © Franco Folini This is a simple trick that makes the customer life easier by providing a... Continue Reading →
Growing your mailing list is always a top priority. However, harassing visitors with annoying popups (asking for their email) a few seconds after they landed on a page will only increase your Bounce Rate and kill your Conversion Rate. Not worth it. Tip #107 – © Franco Folini We all would like to get the... Continue Reading →
The best (and only) way to manage chargebacks? Create impeccable product descriptions.Offer great customer service.Let customers cancel or change their orders.Accept returns. Tip #106 – © Franco Folini Chargebacks are extremely hard to dispute. The credit card companies always side with the customer even when all the fact are in the merchant favor. The best... Continue Reading →
Successful Landing Page = Clean & Simple UI + Consistent UX + Killer Copy + Straight CTA + Social Proofing + Vertical Target Tip #105 – © Franco Folini A successful landing page, not only will have a better conversion rate, but also will help your brand exposing the... Continue Reading →
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