A collection of notes, ideas, and pictures
Don’t compete on price! Eventually, your competitors will match your lowest price. It’s a lose-lose battle. Compete on quality of service, brand image, visibility, and user experience. Tip #123 – © Franco Folini Nobody likes price wars, don't start one! Unless you are moving huge volumes and have access a exceptional prices on a consistent... Continue Reading →
If your business is on social media, you must be available to answer all questions and respond to comments quickly! Do the same for emails and site comments. It's the easiest way to start and nurture a relationship with your customers. Tip #119 – © Franco Folini There is nothing more irritating than sending an... Continue Reading →
Reputation is earned, not given.Be kind to your customers, provide the best fulfillment service and an excellent customer service, listen to them, show them you know everything about your products and that you love what you do. Tip #117 – © Franco Folini Building a reputation takes years and a lot of hard work. The... Continue Reading →
The customer is always right, but... Some customers have negative CLV (Customer Lifetime Value) because of too many returns, complaints, and support requests. Don't be afraid to block those customers, but do it very, very smoothly. Tip #114 – © Franco Folini I wish we could have a customer score similar to the popular "credit... Continue Reading →
Franco Folini Blog 