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eCommerce Tip #135: Create visual, effective, and readable content to improve your Conversion Rate
How to make your content more effective? Create proper subheadings.Use bullet points to organize your content and to attract attention.Improve readability with larger font sizes (recommended: 16px).Add visual content such as videos, diagrams, and real photographs.Generously space the content to make it more readable. Tip #135 – © Franco Folini Content is not only about... Continue Reading →
eCommerce Tip #133: How to leverage your content to attract valuable backlinks
Do you want more links, also called backlinks, driving traffic to your website and improving your page ranking? Make sure your content is unique, well-written, relevant, and easy to share and link! Tip #133 – © Franco Folini Once you have created high-quality unique content you can send email to the most relevant website and... Continue Reading →
eCommerce Tip #130: All crucial content must be served as plain HTML not by Javascript!
Make sure all crucial content is served as plain HTML and not generated by Javascript script. 80% of eCommerce sites make this mistake. Google Crawler is is getting better at capturing dynamically generated content, but still prefer plain HTML. Tip #130 – © Franco Folini If your eCommerce website or SPA (Single Page Application) is... Continue Reading →