A collection of notes, ideas, and pictures
I recently traveled to Strasbourg (France) for the first classes of my Social Media Marketing course at the University of Strasbourg. On that occasion, my students at the CAWEB and TCloc Masters interviewed me to create a post for the Master Classes social media pages. In the short video, I talk about the importance of social media marketing and my... Continue Reading →
I've been studying HubSpot and I found this class on LinkedIn Learning that is an excellent introduction to the features of HubSpot, a complex and huge marketing platform.
On June 7th, I was invited to teach a class about AI and Marketing for startups accelerated by the Motor Valley Accelerator in Modena. It was a great class with great feedback and a lot of questions.
On April 8, 2023, I completed the International SEO course on LinkedIn.
Never underestimate the power of a well-written, grammar-perfect post on your social media or blog.Regardless of whether your first language is English, alwaysd check your spelling with your favorite spell-checker and leverage the power of Grammarly.com, or similar tools, to ensure everything is OK.
On March 18, 2023, I completed a Udemy course about Salesforce Commerce Cloud Hed Start, aka Demandware.
If you don't like or want to let ChatGPT, DALL-E, or any other Artificial Intelligence training bot access your content, you can make your wish explicit by inserting into your website robots.txt a statement to block the Creative Commons Crawler. Creative Commons Crawler is the primary source of content used to train Generative Artificial Intelligence... Continue Reading →
On February 5, 2023, I completed the Affiliate Marketing course on LinkedIn.
I've been invited by the Faculty of Languages of the University of Strasbourg to do an online presentation about Mastodon, the latest trendy social media platform. After Elon Musk's recent acquisition of Twitter (now called X) and the following troubles, Mastodon has been promoted to the news headlines. In this presentation, I discussed Mastodon and... Continue Reading →
ChatGPT is challenging Google dominance in the search engine field with a radically new approach based on Machine Learning. Instead of providing links to websites with the information the new approach provides the answer as a result, making obsolete SEO and everything about organic search.
How to create a Chrome Extension to Audit the SEO performance of any HTML page. I used TypeScript and CSS to write a Chrome Extension to explore tracking code, meta tags, structured data and more.
ML (Machine Learning) and AI (Artificial Intelligence) tools are becoming more and more affordable and approachable. The complexity and cost thresholds a problem has to touch to qualify for an ML treatment quickly go down. Many small tasks, such as providing product recommendations to eCommerce website visitors, can now be approached with ML solutions. The... Continue Reading →
Google Analytics Individual Qualification, or GAIQ, is a certification released by Google when passing the certification exam.It’s a popular certificate that summarizes the questions from the Google Analytics for Beginners certificate and the Advanced Google Analytics Certificate. If you passed the tests of these two Google Analytics certifications from Google Skillshop, it should be easy to pass the GAIQ test.... Continue Reading →
On July 19th, 2021, I got the Google Tag Manager Fundamentals Certification
On July 19, 2022, I successfully completed the GAIQ (Google Analytics Individual Qualification) certification from Google.
Google Analytics can track almost any event happening on your website. If you don’t know how to configure your tracking system to capture all sorts of events, don’t worry, I’m here to help! The fact that we can track everything doesn’t mean that we should. Event tracking uses some bandwidth and, if abused, it can slow... Continue Reading →
On July 13th, 2021, I got the Advanced Google Analytics certification./
I wanted to encourage my Digital Marketing Bootcamp students and everybody that for any reason has or plan to use Google Analytics to get the Google Analytics Certificates. I had never done it, so I decided to take the Beginner and Advanced certificates to experience it myself. Google Analytics for Beginners Certificate I started with... Continue Reading →
On July 8th, 2021, I got the Google Analytics for Beginners certification
After recommending my Digital Marketing students multiple times to take the Google Ads Search Certification test, it was my turn to take it. I wanted to show them I know what I'm talking about and that it's doable. Luckily, I was able to pass it and get my Certificate! WIs Google Ads Search Certification worth getting?... Continue Reading →
Franco Folini Blog 