Author: Franco Folini

Franco Folini is a B2B marketing trainer and consultant with a background as an e-commerce entrepreneur. He taught at UC Berkeley Extension and currently teaches at the University of Strasbourg and Università della Montagna in Italy. Recently, he moved back to Valtellina in the Italian Alps and frequently speaks about the impact of AI and other technologies on marketing. For more details, visit his LinkedIn profile or email him at folini @ gmail.com.

Mia intervista per la rivista “Il Bernina” di Poschiavo a cura di Falcinella Ivan

Articolo apparso sulla rivista del Canton Grigione "Il Bernina" e pubblicato il 13 ottobre 2023. Il 28 ottobre prossimo prenderà il via un corso sull’intelligenza artificiale (IA) organizzato dall’Associazione Artigiani e Commercianti Valposchiavo in collaborazione con il Polo Poschiavo.Tale corso si propone di divulgare in termini semplificati le principali tecnologie dell’intelligenza artificiale per aiutare le... Continue Reading →

Private Corporate Training Delivered for Crowe Bompani SpA in Milano

In October, I conducted a custom training session for the Crowe Bompani team in Milan, focusing on artificial intelligence in office work. The presentation, titled “Intelligenza Artificiale: Le Opportunità di Oggi e i Rischi di Domani,” emphasized skill development for innovation and efficiency. I appreciate the team's engagement and curiosity.

Translating an English Idiom with Google Bard, now Gemini

Translating an English Idiom with Google Bard

The article explores global idiomatic expressions similar to "Don't count your chickens before they hatch," showcasing linguistic variations across cultures. The author collaborates with MediaLocate to highlight communication complexities in marketing. Emphasizing the balance between AI efficiency and human expertise, they advocate for connecting messages to cultural nuances, enhancing global competence.

Translating an English Idiom with ChatGPT: “You are pulling my leg.”

Translating an English Idiom with ChatGPT

A recent experiment with ChatGPT as an automatic translator examined its ability to translate idioms, specifically "You are pulling my leg." The AI performed well, understanding context and cultural nuances, although human expertise remains essential for more intricate translations. The evolving capabilities of AI translators promise improved accuracy in the future.

Test Your Knowledge of Languages With This Trivia

Test Your Knowledge of Languages With This Trivia

The author expresses pride in a new carousel created with MediaLocate, aimed at testing linguistic knowledge on LinkedIn. This initiative highlights the complexity of language, showcasing statistics like the 7,117 languages spoken worldwide and the nuances of fluency. It emphasizes the importance of understanding language in global connections and effective marketing.

I’m learning HubSpot

I've been studying HubSpot and I found this class on LinkedIn Learning that is an excellent introduction to the features of HubSpot, a complex and huge marketing platform.

Image & Content Localization: the Nike Case Study

Image & Content Localization: the Nike Case Study

The essence of global brands like Nike lies in effective localization, adapting visuals and cultural nuances for different audiences. MediaLocate’s work showcases this with a LinkedIn carousel highlighting diverse strategies in regions like Australia, China, Korea, and Brazil. Deep localization fosters trust, helping brands connect authentically with consumers worldwide.

The Art of Film & Instructional Video Localization

The Art of Film & Instructional Video Localization

In today's interconnected world, video serves as a crucial medium for brand storytelling, requiring more than mere translation. MediaLocate emphasizes the importance of tailoring localization strategies for different media types. They focus on emotional and informational accuracy, helping clients balance quality with cost while establishing themselves as strategic partners in the localization process.

10 consigli per vendere di più e meglio online

10 consigli per vendere di più e meglio online

The post outlines ten essential tips for improving eCommerce sales, emphasizing the importance of product packaging, choosing appropriate names, and clear storytelling. It advises on competitive pricing, creating product lines, and maintaining simplicity in promotions. The author encourages adopting best practices and learning from successful competitors to enhance online selling strategies.

Digital Art with MidJourney: Love in the Style of Gianbattista Piranesi

Digital Art with MidJourney: Love in the Style of Gianbattista Piranesi

The author, a marketing trainer, explores Generative AI's potential in marketing through experiments with MidJourney, sharing insights in a visual guide titled "Digital Art with MidJourney." The guide showcases the aesthetic versatility of AI-generated art, aiming to spark creativity for marketing professionals by visualizing concepts and ideas effectively.

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