Case Study – The MediaLocate project – May 2023
As a B2B marketing consultant, my goal is to help companies like MediaLocate enhance their image of expertise within their target market and showcase their active involvement in the community. Through various marketing and communication projects, I aim to help them build lasting trust with their clients.
Franco Folini
In an increasingly connected world, video has become the universal language of brand storytelling. But as any global lead knows, simply translating words isn’t the same as translating an experience.
I’ve had the pleasure of working as a marketing consultant for the team at MediaLocate, helping them find fresh ways to share their deep expertise with the world. One of our recent collaborations is a LinkedIn carousel that dives into the “Art of Film & Instructional Video Localization”.
Understanding the Creative Divide
One of the most striking insights from MediaLocate’s approach is its distinction between different types of media. Localization is never a “one size fits all” service.
- Film Localization: This is about emotion. The goal is to create an immersive, enjoyable experience while preserving the director’s original intent, tone, and style.
- Instructional & eLearning Localization: Here, the priority shifts toward accuracy and information quality. It requires a deep understanding of the target audience’s cultural and linguistic nuances to ensure the educational message is received correctly.
Asking the Right Questions
When I work with companies like MediaLocate to build trust with their clients, we focus on competence through preparation. A hallmark of a sophisticated localization partner is the quality of the questions they ask before a single frame is dubbed.
For instance, they don’t just ask for a script; they want to know if there is a glossary of translations per country or specific pronunciation guidelines. For instructional content, they dig into the technical requirements: What is the file delivery format?. Are there specific company or product names that need unique handling?.
The Balance of Quality and Cost
As a consultant, I often see companies struggle to project an image of high-end capability while remaining budget-conscious. MediaLocate addresses this head-on by helping clients navigate the “Balancing Quality and Cost” phase.
They guide clients through critical decisions that impact the bottom line without sacrificing the viewer’s experience, such as:
- Determining the actual number of voice talents required.
- Deciding which characters truly need their own unique voice.
- Evaluating the need for SDH Subtitles.
- Tailoring the output based on whether the film is headed for a theatrical release or a streaming service.
Building Market Authority
My role is to help organizations like MediaLocate demonstrate that they aren’t just service providers—they are strategic partners. By sharing this kind of specialized knowledge, they show their market that they are deeply involved in the success of every project they touch.
If you are looking for a localization partner that “Speaks Human” and understands the technical and emotional weight of your content, I highly recommend reaching out to them.
