Consider using the float-labels UX pattern in your forms. Labels are displayed as placeholders. When the field get the focus, its label is reduced in size and moved above or to the field's top left corner.Your conversion rate will thank you! Tip #141 – © Franco Folini Shorter forms have a few advantages: the user... Continue Reading →
eCommerce Tip #127: Don’t ask a question if an algorithm can find the answer
Reduce friction! Don't bother the customer with questions or options when an algorithm or a query in a database can figure out the answer. Simplify your customer's life, not your job! Tip #127 – © Franco Folini If you are 80% confident you can guess the correct answer fill the corresponding input fields with smart... Continue Reading →
eCommerce Tip #126: Show video snapshots and only embed videos on-demand with Javascript.
You know your visitors and customers love videos (and Google too), but you are concerned videos will slow down your product page?Display a video’s snapshot and use Javascript to embed the video on-demand, when the user clicks on it. Light pages, great UX , improved SEO. Tip #126 – © Franco Folini Any Javascript programmer... Continue Reading →
The Top 8 eCommerce Trends For 2020?
What are the top 8 new trends for eCommerce? We are entering a new era with more subscriptions, a lot of AI and ML, iper-personalization and new architectures.
What’s the Best Way to Show a Product Price in eCommerce?
This article was first posted on LinkedIn on October 29, 2018. Finding the best way to display the price of a product in a price tag on an eCommerce product page can be challenging. A/B testing can certainly help you in finding the best solution for price display design, but it is essential to understand why specific... Continue Reading →