eCommerce Tip #114: The customer is almost always right. Dump toxic customers

The customer is always right, but... Some customers have negative CLV (Customer Lifetime Value) because of too many returns, complaints, and support requests. Don't be afraid to block those customers, but do it very, very smoothly. Tip #114 – © Franco Folini I wish we could have a customer score similar to the popular "credit... Continue Reading →

7 November 2019 0

eCommerce Tip #106: The best way to manage a chargeback is not to have a chargeback.

The best (and only) way to manage chargebacks? Create impeccable product descriptions.Offer great customer service.Let customers cancel or change their orders.Accept returns. Tip #106 – © Franco Folini Chargebacks are extremely hard to dispute. The credit card companies always side with the customer even when all the fact are in the merchant favor. The best... Continue Reading →

25 October 2019 0

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