eCommerce Tip #124: Leverage positive reviews to provide social proof and improve Conversion Rate.

On each product page, highlight the best and most recent reviews as social proof for your visitors. Don't highlight negative reviews, but keep them. They are proof that your review system is fair and honest. Tip #124 – © Franco Folini People love to read reviews, and they trust reviews! Make them happy by listing... Continue Reading →

22 November 2019 1

eCommerce Tip #118: Don’t be shy, ask for product reviews!

Don’t hope or wait for a product review, ask for it! A few days after an order has been delivered or a trial downloaded, send your customer a personalized (automated) message asking to write a review. Tip #118 – © Franco Folini People are busy, they forget to go back to your website and leave... Continue Reading →

14 November 2019 0

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