eCommerce Tip #126: Show video snapshots and only embed videos on-demand with Javascript.

You know your visitors and customers love videos (and Google too), but you are concerned videos will slow down your product page?Display a video’s snapshot and use Javascript to embed the video on-demand, when the user clicks on it. Light pages, great UX , improved SEO. Tip #126 – © Franco Folini Any Javascript programmer... Continue Reading →

26 November 2019 0

eCommerce Tip #111: Content is king. For the user and for Google SERP.

Write Product Descriptions that sell! Focus on your ideal buyers (personas)Highlight the benefitsAvoid marketing jargon and buzzwordsMake text visually scannable (formatting)Appeal to the user imaginationJustify superlatives and big statements Tip #111 – © Franco Folini A customer is investing time in reading your product description, that means he is down deep in the marketing funnel,... Continue Reading →

2 November 2019 0

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