A collection of notes, ideas, and pictures
When running a remarketing (Google favorite name) or retargeting (Meta favorite name) campaign to attract new customers (on Google Search, YouTube, or Facebook), always remember to exclude your current customers. You can select your current customers by uploading a list or defining a specific audience.Believe me, I've experienced it. Nothing frustrates users more than being... Continue Reading →
Google Analytics can track almost any event happening on your website. If you don’t know how to configure your tracking system to capture all sorts of events, don’t worry, I’m here to help! The fact that we can track everything doesn’t mean that we should. Event tracking uses some bandwidth and, if abused, it can slow... Continue Reading →
After recommending my Digital Marketing students multiple times to take the Google Ads Search Certification test, it was my turn to take it. I wanted to show them I know what I'm talking about and that it's doable. Luckily, I was able to pass it and get my Certificate! WIs Google Ads Search Certification worth getting?... Continue Reading →
A detailed article to explain some of the main features of the new FLoC technology proposed by Google as a tracking substitute for 3rd party cookies.
For your Google Ads to be effective, those 3 things must be 100% aligned & consistent: Triggering keywordsAds title and copyLanding page A discrepancy among those will kill your CTR (Click Through Rate) or CVR (Conversion Rate). Tip #143 – © Franco Folini The additional advantage is that when an ad generates high CTR and... Continue Reading →
Franco Folini Blog 