eCommerce Tip #136: Get a toll free phone number, your customers will love it

Many eCommerce customers still like to talk to a real human by phone, mostly in B2B but in B2C too. Get a toll free numberDisplay and highlight it on the header of every pageHave a competent person promptly answering every call (at least during business hours) Tip #136 – © Franco Folini When talking about... Continue Reading →

12 December 2019 0

eCommerce Tip #122: Relationships outlast transactions

Relationships outlast transactions. Invest in building strong relationships with your customers, transactions will follow. Don’t let shortsighted salespeople focus only on transactions. There’s life after the end of the quarter! Tip #122 – © Franco Folini Marketers call it Loyalty and Advocacy. I prefer to call it simply relationship.Happy customers will return to your website... Continue Reading →

20 November 2019 0

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