eCommerce Tip #142: double-check your newsletter links and landing pages before hitting the send button

Before sending out a newsletter or a promotional message, triple-check all the links and all the landing pages.Broken links and malfunctioning landing pages hurt your Conversion Rate and damage your brand. Tip #142 – © Franco Folini The consequences of broken links in your email communications could be very bad: If your subscribers get a... Continue Reading →

30 December 2019 0

eCommerce Tip #123: Don’t compete on price, compete on quality

Don’t compete on price! Eventually, your competitors will match your lowest price. It’s a lose-lose battle. Compete on quality of service, brand image, visibility, and user experience. Tip #123 – © Franco Folini Nobody likes price wars, don't start one! Unless you are moving huge volumes and have access a exceptional prices on a consistent... Continue Reading →

21 November 2019 0

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