B2B Marketing Trainer and Consultant
In March 2008, Roberto Bonzio interviewed someone at Novedge, producing an insightful article that accurately captured their complex business insights. Unlike most journalists, Bonzio demonstrated exceptional listening skills, crafting a piece that respected the interviewee’s perspectives. This work later featured in his book, "Italiani di frontiera: Dal west al web."
Presentation from June 2007 for BAIA (Business Association Italy America) In June 2007, the Business Association Italy America (BAIA) reached a significant milestone with the first public presentation of BAIA Link. As the world of professional networking was shifting toward digital-first ecosystems, BAIA Link was conceived as more than just a directory; it was designed... Continue Reading →
Ian Wright, CEO of Wrightspeed, aims to revolutionize high-performance electric cars. At a recent event in San Francisco, he showcased the X1 prototype, which exceeded his expectations in terms of public interest and media exposure. Wright emphasizes the unique advantages of electric drive systems over internal combustion engines, aiming to compete with luxury brands like Ferrari and Porsche.
Robert McNeel, CEO of McNeel & Associates, discusses the evolution and success of Rhino, a CAD modeling software, in an interview. Founded in 1980, the company transitioned from accounting software to CAD, amassing over 150,000 global users. McNeel emphasizes the importance of user feedback and an open file format, which distinguishes Rhino in a competitive market.
The article emphasizes Italy's potential in software development, countering the notion that it lags behind. It outlines ten strategies for Italian software companies to succeed in the US market, including effective marketing, simplifying sales processes, cultural adaptation, local presence, and maintaining politeness and reliability in business interactions.
Lungo la costa californiana del Pacifico non è inusuale incontrare dei vecchi fari. Prima che la tecnologia risolvesse il problema degli scogli consentendo ai naviganti di orientarsi anche nelle giornate più nebbiose, i fari hanno avuto un ruolo importante nel ridurre il numero dei naufragi. Scendendo qualche km a sud di Pescadero si incontra un... Continue Reading →
Foto scattate in centro San Francisco in occasione delle proteste pacifiste contro la guerra in Iraq fortemente voluta dal presidente statunitense George W. Bush e dal suo governo repubblicano.Ieri, 20 marzo 2013, George W. Bush ha dichiarato guerra all'Iraq di Saddam Hussein e ha ha dato avvio all'invasione. Oggi i pacifisti sono scesi in strada... Continue Reading →
Franco Folini is a marketing trainer and consultant with a background as an e-commerce entrepreneur in Silicon Valley. He taught at UC Berkeley Extension and currently teaches at the University of Strasbourg and Università della Montagna in Edolo, Italy. Recently, he moved back to his native Valtellina in the Italian Alps. Franco frequently speaks about the impact of AI and other technologies on marketing. For more details, visit his LinkedIn profile or email him at folini@gmail.com.