eCommerce Tip #144: A/B Testing is a very important tool, but just a tool. The strategy is on you

A/B Testing is an essential tool for Digital Marketers. But don’t forget, it’s just a tool. The strategy remains on us. “With extreme A/B Testing, every website will converge to a porno website.” -- Seth Godin (via Kenneth Kinney podcast) Tip #144 – © Franco Folini Franco Folini lives and works in the eCommerce territory, a... Continue Reading →

8 January 2020 0

eCommerce Tip #128: Don’t trust your gut feelings, A/B test everything!

Do you want to please your ego, or do you want to sell more? Intuition can be a good starting point to explore new options, but you must A/B testing everything. Don't trust your gut feelings, only trust data. Tip #128 – © Franco Folini When it comes to business, there is not right opinion... Continue Reading →

2 December 2019 0

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