eCommerce Tip #128: Don’t trust your gut feelings, A/B test everything!

Do you want to please your ego, or do you want to sell more?

Intuition can be a good starting point to explore new options, but you must A/B testing everything. Don’t trust your gut feelings, only trust data.

eCommerce: Don';t trust your gut feelings, A/B test everything!
Tip #128 – © Franco Folini

When it comes to business, there is not right opinion or wrong opinion. There are only facts. There are customer who purchased our products and and customers who didn’t purchase from us. Visitors that become customers and visitors that left for another product or a competitor.

A/B testing for better eCommerce conversion rate
A/B testing for better eCommerce conversion rate
A/B Testing can help you to improve the conversion rate of your eCommerce site. The numbers and the graph are just an example.

Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.

If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com