B2B Marketing Trainer and Consultant
After riding my eGravel bike in the Orobic Alps, I explored a beautiful valley with a dam and artificial lake at 1400 mt. Taking a scenic route, I climbed over 1000 mt, enjoying the Alpine landscape and abundant water. I observed yellow flowers and returned via a reservoir near a hydroelectric plant.
The Liquid Factory is seeking aspiring entrepreneurs to join its upcoming batch, emphasizing the importance of a founder mindset and courage over having a company or idea. Engaging in innovation, particularly in Valtellina, the initiative aims to support startups in building potential unicorns. Applications are open until June 30, 2025.
The ride began in Chiuro, traversing a valley filled with farmers harvesting hay. After reaching the village of Fontaniva, I followed a steep trail to a hydroelectric plant and continued to climb towards the picturesque lakes, enjoying views of the Valtellina valley and spotting various wildflowers along the way.
Today’s ride to the abandoned Decuville railway started at 1000 meters altitude. The railway, built a century ago for hydroelectric dam construction, features a subterranean water channel feeding a power plant below. The journey also showcases ancient churches and a bridge over the Adda River along the Valtellina bike path.
On May 23rd, 2025, I presented The Liquid Factory project at the Valtellina Smart Land event in Sondrio, organized by Energia Media srl. This was a valuable opportunity to share the vision and initial results of this exciting initiative led by Fabrizio Capobianco.
On May 22nd, 2025, I spoke at Zehnder Group International AG in Gränichen, Switzerland, on "AI & Marketing," hosted by the University of Strasbourg. The event attracted a vibrant audience from Zehnder Group and CAWEB Master's students. I appreciated the engaging questions and the efforts of organizers Renate De La Paix and Benjamin Marquardt.
On May 20, 2025, a training class was conducted in Sondrio for the Enti Bilaterali della Provincia di Sondrio. The session was organized with gratitude towards Free Work Servizi Srl for their support in facilitating the event.
The post discusses a UX issue with Windows 11, where users face difficulties using facial recognition with multiple screens. The "Make sure it's you" pop-up appears on the secondary screen, forcing users to quickly click an OK button while looking at the primary screen's camera. A suggested improvement is to display the pop-up on the camera screen for better usability.
"Careless People" by Sarah Wynn-Williams is a crucial read for marketing and communication professionals, exposing issues of greed, negligence, and harassment within Meta's leadership. Written by a former employee and lawyer, the book details her struggles for truth and integrity at the company, which is actively attempting to suppress its release.
Image slideshows on homepages can harm user experience and SEO. They increase loading times, often go unnoticed by users, confuse search engine crawlers, distract from main calls to action, create poor mobile experiences, and contribute to cognitive overload, ultimately reducing engagement and effectiveness.
Users are increasingly skilled at detecting AI-generated content, risking brands' trust, credibility, and image. This perception may result in decreased engagement and negative backlash. To mitigate these issues, brands should prioritize authenticity, transparency, quality, and maintain a human touch while developing clear internal guidelines that align with audience expectations.
Image slideshows on homepages can harm user experience and SEO. They increase loading times, often go unnoticed by users, confuse search engine crawlers, distract from main calls to action, create poor mobile experiences, and contribute to cognitive overload, ultimately reducing engagement and effectiveness.
The article contrasts startups with small and medium enterprises (SMEs), highlighting their operational phases, investment risks, funding approaches, and business objectives. Startups aim for rapid growth and innovation, often facing higher risks, while SMEs target steady growth in established markets with more stable expectations and financing methods.
The post discusses the optimal positioning of social icons on web pages, highlighting the best placements for various page types, common mistakes in their placement, and strategies to enhance their effectiveness in the customer journey. The author invites reader opinions on the topic, acknowledging potential controversy.
AI tools struggle to draw analog clocks accurately, consistently displaying the time as 10:10. This issue arises because AI models are trained on images predominantly showing this aesthetically pleasing time, commonly used in advertisements. Users are encouraged to share their similar experiences with AI image generators.
Il 27 febbraio 2025, ho tenuto un corso al Polo Liceale di Sondrio, che comprende vari licei. L'obiettivo della classe era introdurre gli studenti ai temi sociali ed etici cruciali legati alla diffusione degli strumenti di intelligenza artificiale.
It is essential to thoughtfully determine the optimal times to show a website's "Subscribe to Our Newsletter" pop-up to enhance its conversion rate and decrease the website bounce rate.I recommend doing nothing until the user shows some level of engagement. On the first visit, wait 40-60 seconds or until the user reaches the end of the... Continue Reading →
Breve racconto che descrive l'avventura di due amici che scoprono l'antica storia della Val d'Ambria che risale al periodo Permiano, circa 280 milioni di anni fa. Il recente ritrovamento di tracce fossili sta suscitando un grande interessa in questo inatteso giacimento fossile.
Startup CEOs must prioritize guiding their company to the next growth phase, avoiding distractions such as self-promotion or juggling multiple jobs. While some leisure is acceptable, the startup should remain the CEO's primary focus. Commitment to the venture is crucial, as lack of dedication can lead to failure.
Alcuni giorni fa, durante un mio viaggio, Trenitalia ha installato un aggiornamento del proprio software, bloccando l'accesso all'app e al sito web. Nonostante il mio tentativo di acquistare un biglietto, sono stato multato dal controllore. La mancanza di assistenza al cliente e responsabilità è evidente nel servizio ferroviario italiano.