A presentation organized by the University of Strasbourg about the latest trend in Social Media: Mastodon

I’ve been invited by the Faculty of Languages of the University of Strasbourg to do an online presentation about Mastodon, the latest trendy social media platform. After Elon Musk’s recent acquisition of Twitter (now called X) and the following troubles, Mastodon has been promoted to the news headlines. In this presentation, I discussed Mastodon and why this is the best time to start a marketing presence. Mastodon is a growing social media platform that has become a credible and valuable competitor to Twitter. This is an excellent opportunity for marketers, but Mastodon must be approached respectfully and adequately regarding its specific culture and values.