eCommerce Tip #147: Consider Leveraging Scarcity and Urgency

Tip #147 – © Franco Folini When promoting a product or a service, always consider leveraging one of the oldest marketing tricks: Scarcity: there are only few products left. You better buy now! Urgency: this fantastic promotion is going to end very soon, don't wait any longer! Scarcity refers to any limitation placed on a... Continue Reading →

15 March 2021 0

eCommerce Tip #115: Create a sense of urgency and scarcity to motivate your customers

Create Urgency and Scarcity.Where and when possible (and makes sense): For each promotion, highlight the deadline and show a countdown.Limit the quantity and show how many items are left. Tip #115 – © Franco Folini This is another technique that is coming straight from psychology books. We all are sensitive to scarcity. eCommerce showing a... Continue Reading →

8 November 2019 0

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