After a conversion, only suggest companion products such as maintenance, extensions, and optional modules. Do not recommend alternative products. You are risking to irritate and
Tag: Product Recommendations
eCommerce Tip #124: Leverage positive reviews to provide social proof and improve Conversion Rate.
On each product page, highlight the best and most recent reviews as social proof for your visitors. Don’t highlight negative reviews, but keep them. They
What AI & Machine Learning can do for eCommerce?
This article was first posted on LinkedIn on November 4, 2019. Several activities related to eCommerce and Digital Marketing can benefit from Machine Learning (ML) as well
Is your eCommerce ready for the Machine Learning era?
Do you know if your eCommerce is ready for the Machine Learning era?You need to be ready to transition your eCommerce to machine Learning technologies.
Franco Folini 