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After a conversion, only suggest companion products such as maintenance, extensions, and optional modules. Do not recommend alternative products. You are risking to irritate and confuse your customers. Tip #132 – © Franco Folini This issue is frequently underestimated by the people or teams in charge of product recommendations. There is nothing more irritating than... Continue Reading →
On each product page, highlight the best and most recent reviews as social proof for your visitors. Don't highlight negative reviews, but keep them. They are proof that your review system is fair and honest. Tip #124 – © Franco Folini People love to read reviews, and they trust reviews! Make them happy by listing... Continue Reading →
This article was first posted on LinkedIn on November 4, 2019. Several activities related to eCommerce and Digital Marketing can benefit from Machine Learning (ML) as well from other branches of Artificial Intelligence (AI). The integration of machine learning algorithms and eCommerce can help with all the main marketing goals: retention, engagement, and conversion. Adoption of Machine... Continue Reading →
Do you know if your eCommerce is ready for the Machine Learning era?You need to be ready to transition your eCommerce to machine Learning technologies. The big eCommerce guys, like Amazon and Walmart, are already extensively using Machine Learning (ML) to process customer data to control their marketing efforts and to personalize the interaction with... Continue Reading →
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