B2B Marketing Trainer and Consultant
Don't offer the same experience to all. Personalize the user experience for returning customers! You have the information to do it! When a returning customer lands on your home page, offer a highly personalized experience. Populate the page with the products he/she checked during the last visits and recommended products based on his/her profile. Tip... Continue Reading →
To effectively engage customers, send regular newsletters containing useful information like new products and promotions. Ensure compatibility across various email systems and avoid overlapping with other communications. Consider segmenting your audience to tailor content. For more insights, refer to my recent blog post on improving open and click rates.
What are the top 8 new trends for eCommerce? We are entering a new era with more subscriptions, a lot of AI and ML, iper-personalization and new architectures.
Franco Folini is a marketing trainer and consultant with a background as an e-commerce entrepreneur in Silicon Valley. He taught at UC Berkeley Extension and currently teaches at the University of Strasbourg and Università della Montagna in Edolo, Italy. Recently, he moved back to his native Valtellina in the Italian Alps. Franco frequently speaks about the impact of AI and other technologies on marketing. For more details, visit his LinkedIn profile or email him at folini@gmail.com.