B2B Marketing Trainer and Consultant
BAIA, established in 2006, aimed to unite Italian professionals in San Francisco and Silicon Valley who felt disconnected from traditional Italian associations. In 2015, they launched BAIA Geeks, focusing on tech professionals through monthly meetups. Now independent as ItaliaGeeks, the group continues to grow, fostering networking and collaboration among members.
The article discusses the significance of effective networking for Italians in Silicon Valley, emphasizing the importance of transparency, patience, and cultural sensitivity. It outlines strategies for building meaningful connections, listening actively, and following up after events. Networking is portrayed as a gradual process that can lead to valuable opportunities and relationships.
Presentation from June 2007 for BAIA (Business Association Italy America) In June 2007, the Business Association Italy America (BAIA) reached a significant milestone with the first public presentation of BAIA Link. As the world of professional networking was shifting toward digital-first ecosystems, BAIA Link was conceived as more than just a directory; it was designed... Continue Reading →
Franco Folini is a marketing trainer and consultant with a background as an e-commerce entrepreneur in Silicon Valley. He taught at UC Berkeley Extension and currently teaches at the University of Strasbourg and Università della Montagna in Edolo, Italy. Recently, he moved back to his native Valtellina in the Italian Alps. Franco frequently speaks about the impact of AI and other technologies on marketing. For more details, visit his LinkedIn profile or email him at folini@gmail.com.