B2B Marketing Trainer and Consultant
ChatGPT is challenging Google dominance in the search engine field with a radically new approach based on Machine Learning. Instead of providing links to websites with the information the new approach provides the answer as a result, making obsolete SEO and everything about organic search.
ML (Machine Learning) and AI (Artificial Intelligence) tools are becoming more and more affordable and approachable. The complexity and cost thresholds a problem has to touch to qualify for an ML treatment quickly go down. Many small tasks, such as providing product recommendations to eCommerce website visitors, can now be approached with ML solutions. The... Continue Reading →
The article highlights the integration of Machine Learning (ML) in eCommerce to enhance marketing goals such as retention, engagement, and conversion. Key applications include product recommendations, personalized email marketing, notification management, and user experience personalization. Notable examples demonstrate the effectiveness of ML in improving advertising, content generation, and supply chain management.
Do you know if your eCommerce is ready for the Machine Learning era?You need to be ready to transition your eCommerce to machine Learning technologies. The big eCommerce guys, like Amazon and Walmart, are already extensively using Machine Learning (ML) to process customer data to control their marketing efforts and to personalize the interaction with... Continue Reading →
It doesn't matter if you have a plan to integrate your eCommerce with Machine Learning or not. Pretty soon, you will! Start preparing by collecting more data about your users' behavior. The more data you have, the more effective your Machine Learning will be. Tip #110 – © Franco Folini Make sure your data is... Continue Reading →
What are the top 8 new trends for eCommerce? We are entering a new era with more subscriptions, a lot of AI and ML, iper-personalization and new architectures.
I completed a 12-week Machine Learning course on Coursera, led by Andrew Ng, in just 4 weeks. The course covers essential topics like linear regression, neural networks, and support vector machines, applying foundational knowledge from my Computer Science background. I highly recommend it for those interested in Machine Learning.