B2B Marketing Trainer and Consultant
For many websites there is an opportunity to boost pages SEO performances with a simple JSON-LD structured data injection. In many cases it's a low hanging fruit, and we should take advantage of it.
Structured data, particularly JSON-LD, enhances SEO by clearly defining page content for Google. It simplifies validation and helps create Rich Snippets, improving visibility and attracting more visitors. Utilizing JSON-LD is straightforward, and resources like Schema.org provide formal definitions. For eCommerce, leveraging this tool can significantly boost online presence.
Franco Folini is a marketing trainer and consultant with a background as an e-commerce entrepreneur in Silicon Valley. He taught at UC Berkeley Extension and currently teaches at the University of Strasbourg and Università della Montagna in Edolo, Italy. Recently, he moved back to his native Valtellina in the Italian Alps. Franco frequently speaks about the impact of AI and other technologies on marketing. For more details, visit his LinkedIn profile or email him at folini@gmail.com.