A collection of notes, ideas, and pictures
The Internet can be unforgiving. Let's suppose we make a mistake or a simple misspelling in a social media post. Even if we correct it as quickly as possible, there is no guarantee that someone has already taken a screenshot of our original erroneous version. Sometimes, the original, broken version can be used against us... Continue Reading →
Product descriptions should be information-rich, updated, and only about the products. Customers who are taking the time to read your product descriptions are looking for information, not for generic marketing statements and buzzwords. Tip #109 – © Franco Folini There was a time when everybody believed that buzzwords were the most effective way to positively... Continue Reading →
How to compare off-the-shelf and proprietary eCommerce platforms? This is a very important question, the first you will have to answer before everything else. When creating an eCommerce system, one of the first steps is to decide if we want to build or buy the software platform and CMS (Content Management System). For small-medium businesses,... Continue Reading →
Franco Folini Blog 