A collection of notes, ideas, and pictures
Image slideshows on homepages can harm user experience and SEO. They increase loading times, often go unnoticed by users, confuse search engine crawlers, distract from main calls to action, create poor mobile experiences, and contribute to cognitive overload, ultimately reducing engagement and effectiveness.
The content highlights the distinctions between startups and small to medium enterprises (SMEs). Startups aim for rapid growth through disruptive technologies, whereas SMEs grow steadily, focusing on market readiness. Startups face higher investment risks and seek external funding, while SMEs are viewed as safer investments, often financing through various traditional means.
The post discusses the optimal positioning of social icons on web pages, highlighting the best placements for various page types, common mistakes in their placement, and strategies to enhance their effectiveness in the customer journey. The author invites reader opinions on the topic, acknowledging potential controversy.
AI tools struggle to draw analog clocks accurately, consistently displaying the time as 10:10. This issue arises because AI models are trained on images predominantly showing this aesthetically pleasing time, commonly used in advertisements. Users are encouraged to share their similar experiences with AI image generators.
It is essential to thoughtfully determine the optimal times to show a website's "Subscribe to Our Newsletter" popup to enhance its conversion rate and decrease the website bounce rate.I recommend doing nothing until the user shows some level of engagement. On the first visit, wait 40-60 seconds or until the user reaches the end of the... Continue Reading →
Startup CEOs should focus on only one key objective: guiding the company to its next growth phase. This is a very challenging task that leaves little room for distractions.If a startup’s CEO spends time consulting, promoting himself on social media instead of the company, or juggling two jobs, they are very unlikely to succeed in... Continue Reading →
Using PDF documents on websites is discouraged, except for legal contexts. They are not mobile-friendly, challenging to navigate, and problematic for visually impaired users. Such documents can lead to frustrating experiences when accessing restaurant menus or company flyers.
When running a remarketing (Google favorite name) or retargeting (Meta favorite name) campaign to attract new customers (on Google Search, YouTube, or Facebook), always remember to exclude your current customers. You can select your current customers by uploading a list or defining a specific audience.Believe me, I've experienced it. Nothing frustrates users more than being... Continue Reading →
Never attempt to solve a problem your client is unaware of or doesn’t want to admit to having.
In email and SMS marketing campaigns to your customers, use a different sender than you use for technical communications, tech support, or billing. Users might unsubscribe or mark the message as spam, with disastrous implications for your future communications.
I giorni 2 e 9 ottobre ho tenuto il corso di formazione online "Intelligenza Artificiale per il Reparto Vendite" organizzato da Assindustria Cremona. Il corso si è sviluppato in due mattinate in cui sono stati vari scenari tipici di una azienda medio-piccola PMI italiana. Per ciascun scenario sono stati individuati dei processi o problemi ed... Continue Reading →
Not all KPIs carry the same weight.Focus on KPIs that really impact your business goals! The high number of popups and floating ads on many websites results from a flawed understanding of online advertising. Some marketing agencies emphasize and sell “impressions” as the most relevant KPIs. Learn why this is not the best approach. Frustrating... Continue Reading →
Geeks can be invaluable resources for any team and company, bringing unique skills and knowledge. However, some geeks take an ideological approach, prioritizing ideology over business goals and UX. Working with geeks I have worked with geeks most of my life and consider myself a geek. Because of that, I learned that geeks sometimes prioritize... Continue Reading →
Create better YouTube Ads!Your user is not a nail, and your YouTube Ads should not be a hammer.When running YouTube Ad campaigns, like in every other marketing campaign, measuring the correct KPI is essential! Checking at the wrong KPI can negatively affect your business. My Experience with repeated ads I experience this problem as a... Continue Reading →
Exciting news from the Italian Alps! The Liquid Factory is a new startup studio opening in Sondrio, Valtellina! We aim to create the next Silicon Valley unicorn by empowering 20 young entrepreneurs over the next five years. We focus on building 100% remote, scalable companies and will offer €200,000 per startup, with the potential to... Continue Reading →
Marketers often overuse notification channels, causing users to lose trust and ignore important messages. The relationship between users and brands can suffer as a result. An example from a bank website shows how marketing messages can infiltrate notification systems, leading to user frustration and disregard for important alerts.
Learn how to use ChatGPT to generate FAQ pages and LD-JSON structured data for SEO optimization in marketing activities. Key Highlights and Insights Effortless FAQ creation: ChatGPT generates relevant questions and answers about the topic you selected, saving time and effort. SEO benefits: Google favors FAQ pages over regular web page, enhancing website visibility and... Continue Reading →
Il corso "Usare l’Intelligenza Artificiale per un marketing più efficace" si svolge in due mattinate per un totale di 8 ore ed è organizzato da INFORPC di Piacenza per la Compagnia delle Opere di Milano. Il tema dell'utilizzo dell'IA nel marketing è uno dei temi che più mi appassionano e mi stanno a cuore per... Continue Reading →
If you envision your business or your startup swiftly establishing itself in a market seemingly devoid of major players, one of the following statements is true: You are a genius and you see much further than your competitors. Good for you! The market you plan to conquer is tougher to obtain than you expected, and... Continue Reading →
On February 27th, 2024, at 10:00 AM, I presented a live online webinar for GALA, the Globalization and Localization Association, about Like It or Not, With AI, Social Media Marketing Is Never Going to Be the Same.
Franco Folini Blog 