B2B Marketing Trainer and Consultant
Exploring Berkeley and Oakland on a Vespa allows for spontaneous stops to capture interesting murals. The author expresses a desire to credit the artists but admits to not noting their names. They encourage artists to reach out if they recognize their work in the photos shared.
The speaker reflects on the importance of mentorship from both perspectives: as a mentor and protégé. They share personal experiences of seeking mentorship and helping others, highlighting qualities of effective mentors, including trustworthiness and honesty. The bond with former students like Marco illustrates the lasting impact of mentorship on professional growth and success.
This article was first posted on LinkedIn on October 14, 2019. Page-Speed is not the only factor that defines the success of an eCommerce page. There are many other essential factors, like brand relevance, content, price, SEO, etc. Nevertheless, improving Page Speed can significantly improve eCommerce KPI like Conversion Rate and reduce your website bounce rate. There are... Continue Reading →
At the Toast of Berkeley Toastmasters Club, a Table-Topics-Master presented practical scenarios that highlight common workplace dilemmas. Participants were encouraged to select a topic such as approaching a professional for collaboration, negotiating authorship on a paper, and addressing personal boundaries with colleagues, fostering communication skills in a supportive environment.
This article was first posted on LinkedIn on October 4, 2019. In order to be in control of your eCommerce, you need to know if you are making progress toward your goals, if there is an area of marketing activities or a website performance that should concern you, and how your campaigns are performing compared to the... Continue Reading →
Tom Davis's YouTube series captivated me despite not being a fan of online videos. He embarked on a challenge to cross Wales in a straight line, avoiding obstacles. The adventure, spanning 33 miles of diverse terrain, resonated with my childhood dream of crossing my village in a straight path.
The article discusses common issues faced in meetings, highlighting three syndromes: Smartest-Person-In-The-Room, Compromise-At-Any-Cost, and Fake-Decision-Process. It emphasizes the importance of structured agendas, inviting relevant participants, fostering honest collaboration, and setting clear goals to enhance meeting effectiveness. The discussion also addresses the negative perception of meetings and advocates for solutions.
The article discusses the concept of improbability using Jordan Ellenberg's Baltimore Stockbroker Parable. It illustrates how a financial advisor can appear remarkably accurate in predictions by selectively sharing information with only those who received correct advice, creating a misleading perception of success. Improbable events happen more frequently than we assume.
Are you considering to hire a runner? I'll give you 10 reasons why your next employee should be a runner. Runner are committed, resilient, well organized, and they come with a positive attitude.
I completed a 12-week Machine Learning course on Coursera, led by Andrew Ng, in just 4 weeks. The course covers essential topics like linear regression, neural networks, and support vector machines, applying foundational knowledge from my Computer Science background. I highly recommend it for those interested in Machine Learning.
The speech discusses the speaker's lifelong fascination with Neanderthals, beginning with a childhood discovery of a cave. It highlights how perceptions of Neanderthals have evolved from viewing them as primitive brutes to recognizing their intelligence and contributions. The speaker also shares personal DNA findings connecting them to Neanderthals, reflecting ongoing scientific advancements.
Il 23 agosto 2019 è andata in onda una puntata di Codice, la trasmissione di RAI 1 dal titolo "Digitale: illusione o religione?". Della lunga intervista che Matteo Di Calisto aveva registrato qui a Berkeley, a casa mia, nel montaggio è sopravvissuto solo un brevissimo spezzone di circa un minuto. Chi fosse interessato può trovare... Continue Reading →
This article was first posted on LinkedIn on August 19, 2019. There are so many oddities in an interpreted language like JavaScript. I'm sharing a list of my favorites. To make this article more accessible, I skipped the more complex quirks, the ones requiring a deeper understanding of JavaScript and its syntax. I'm also skipping the complex... Continue Reading →
On August 13, 2019, the author created Table Topics for the Toast of Berkeley Toastmasters Club, themed "The Best Salesperson Ever." Each participant had two minutes to pitch various items, including a private helicopter, a Caribbean island, and an engagement ring, showcasing their persuasive skills in a fun and engaging format.
This article was first posted on LinkedIn on June 25, 2019. We all know that improving page speed will benefit the performance of our eCommerce. But exactly why? Is page speed changing the user behavior or making our website performing better on SERP? The short answer is: both! Until a few years ago, the way we all... Continue Reading →
Today, I completed the LinkedIn certification "SCRUM: The Basics." SCRUM is an important professional tool that I want to ensure I can handle properly when working with a team.
Today, I achieved the LinkedIn certification titled "Management, Top Tips." This accomplishment reflects my commitment to professional growth and skill enhancement within the management field, demonstrating a dedication to staying updated with best practices and strategies in leadership and management on a prominent professional networking platform.
How to compare off-the-shelf and proprietary eCommerce platforms? This is a very important question, the first you will have to answer before everything else. When creating an eCommerce system, one of the first steps is to decide if we want to build or buy the software platform and CMS (Content Management System). For small-medium businesses,... Continue Reading →
Un viaggio indimenticabile a bordo della Kawasaki Versys 1000 LT verso l'Oregon, attraverso paesaggi mozzafiato e strade deserte. Tra il caldo californiano e le nebbie dell'Oregon, ogni chilometro racconta storie di avventure, esplorazioni e incontri con la natura selvaggia. Un'escursione che celebra la libertà e la passione per la moto!
The author reflects on Guy Thorne's 1903 novel "When it was Dark," inspired by a speech from Christopher Hitchens. The story portrays a world without religion, depicting religious individuals as virtuous and atheists as immoral. The review acknowledges outdated gender roles and urges readers to appreciate cultural progress over the past century.
Franco Folini is a marketing trainer and consultant with a background as an e-commerce entrepreneur in Silicon Valley. He taught at UC Berkeley Extension and currently teaches at the University of Strasbourg and Università della Montagna in Edolo, Italy. Recently, he moved back to his native Valtellina in the Italian Alps. Franco frequently speaks about the impact of AI and other technologies on marketing. For more details, visit his LinkedIn profile or email him at folini@gmail.com.