B2B Marketing Trainer and Consultant
Tip #147 – © Franco Folini When promoting a product or a service, always consider leveraging one of the oldest marketing tricks: Scarcity: Only a few products remain. You'd better buy now! Urgency: this fantastic promotion is going to end very soon, don't wait any longer! Scarcity refers to any limitation placed on a product... Continue Reading →
Create Urgency and Scarcity.Where and when possible (and makes sense): For each promotion, highlight the deadline and show a countdown.Limit the quantity and show how many items are left. Tip #115 – © Franco Folini This is another technique that is coming straight from psychology books. We all are sensitive to scarcity. eCommerce showing a... Continue Reading →
Franco Folini is a marketing trainer and consultant with a background as an e-commerce entrepreneur in Silicon Valley. He taught at UC Berkeley Extension and currently teaches at the University of Strasbourg and Università della Montagna in Edolo, Italy. Recently, he moved back to his native Valtellina in the Italian Alps. Franco frequently speaks about the impact of AI and other technologies on marketing. For more details, visit his LinkedIn profile or email him at folini@gmail.com.