When running YouTube campaigns, measuring the correct KPI is essential!
Ad Frequency is a critical KPI that many marketers underestimate. If you don’t set a Frequency Cap, YouTube might show the same ad to the same user too many times, which can induce irritation and quickly shift the perception of your brand toward the negative.
Instead, create a long and a short version of your ad. Show the long version up to 3 times, then switch to the short version as a simple recall. You will achieve more and spend less.
